The Story of Beret Francais

Le Béret Français : 100% made in france

The company Le Beret Français was born in 2012 from the meeting of an entrepreneur passionate about «Made in France», with craftsmen with exceptional know-how.

Convinced of the development potential of the beret in France and internationally, our entrepreneur Rodolphe, yet novice in this field, decides to create a beret factory.

There were dozens of them in the past in Béarn, all suffered difficulties and closed one after another. He chose the small village of Laas, and particularly an old nursing home for the sisters, to set up the brand new factory.

In November 2012, when the first machine arrives at the factory, there is still no electricity. Quickly, we organize during the first months, many trials to arrive at the perfect size, elasticity, quality and touch. Pascal, who knows the business by heart, develops the Standard Beret and then its Premium version, the Beret Mode, which stands out for its red cabillou. Our range of colors initially counted a dozen, then today comes in 24 colors, not counting a wide range of fantasies.

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In July 2013, the first order is shipped. Since then, our little berets are going to the end of the world.
Our berets are 100% made in France, with an excellent quality/ price ratio. They are the result of expertise passed on from generation to generation. We have combined craftsmanship, fashion and innovation. This is how the company Le Béret Français is recognized as a Living Heritage Company with the EPV label.
In September 2018, new stage!
Just like the beret, created historically in the Béarn region and then developed in the Basque Country, our factory leaves the Béarn to settle in Bayonne. The premises are more spacious in order to develop our production capacities, and meet the growing demand for our 100% French berets.
In March 2020, Le Mask Bio is created in our textile workshop in Bayonne.
At the time of the health crisis linked to Covid-19, Le Béret Français was able to react quickly by reorganizing its production to produce emergency masks.
This ability to adapt, to work quickly and rigorously in a new context has taught us a lot. She has been invaluable for the following, especially in the management of major projects such as the development of major licenses such as the Rugby World Cup (RWC) and the Olympic Games (JO).
This experience has strengthened our know-how, our responsiveness and our quality requirements.
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In September 2024, from beret to cap, our story is knitted
It all started with a simple desire to keep telling wool stories, even when the temperatures are dropping. This is how our path crossed that of the French Bonnet. This brand, like us, defends a local manufacture and a love of the beautiful gesture. By integrating it into our home, we have expanded our universe: from beret to cap, always knitted in France, always with the same attention to detail. One stitch at a time, it’s a new page that we write, respecting the know-how and the seasons.
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Since 2023, our creations have forged a unique link with global sport
We have been dismissed from the 2024 Olympic Games in Paris, the 2023 Rugby World Cup and the French Rugby Federation. These official recognitions, reserved for a very limited number of brands, symbolize much more than a partnership for us: they embody the pride of representing French artisanal excellence on the international scene. Being present at these major sporting events is also an affirmation of our desire to bring the French textile heritage to life in modern, dynamic contexts and bearing strong values such as transmission, commitment and passion. Through each beret worn in the stands, behind the scenes or on the catwalks, it is a hundred-year-old know-how that continues to shine... to the rhythm of the most beautiful sporting feats.
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Renaissance of the Bayonnaise de Bérets Basques (MBBB)
In a chance encounter with a local hatter, we discovered a stock of more than 40,000 embroidered badges from the late Bayonnaise de Bérets Basques Manufacture, founded in 1910 and gone in the 1950s. This discovery was the starting point for an exciting adventure: the rediscovery and relaunch of this iconic brand. In collaboration with the Chamber of Commerce, the Basque Museum and the Departmental Archives, we have reconstituted the history of this manufacture and re-registered the brand and logo. Today, MBBB is reborn through a range of refined French wool berets, combining elegance, tradition and vintage spirit, thus perpetuating the soul of the Basque beret for a new era.
Discover how our berets are born during a guided tour of our Bayonne factory, a journey into the heart of French craftsmanship, rich in history and passion.

Discover a selection of our berets

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